FirstBank Holdings Plc Rebrands to First HoldCo Plc, Marking a New Era in Financial Services
FirstBank Holdings Plc has officially rebranded as First HoldCo Plc, unifying its subsidiaries under a single identity. This strategic transformation reinforces its legacy, strengthens its market position, and enhances financial service offerings locally and globally.
FBN Holdings Plc has officially rebranded as First HoldCo Plc (FirstHoldCo), a transformation that extends across all its subsidiaries. This strategic shift marks a pivotal milestone, reinforcing the Group’s legacy, unifying its brand identity, and strengthening its leadership position in the financial services industry. The new name reflects a forward-thinking vision anchored in trust, resilience, innovation, and world-class service delivery.
The rebranding underscores FirstHoldCo’s unwavering commitment to innovation, operational excellence, and customer-centric financial solutions. It aligns with the Group’s goal of empowering individuals and businesses while adapting to the dynamic financial landscape.
With a heritage spanning over a century through its flagship subsidiary, FirstBank, the rebranding initiative ensures First Bank Nigeria Limited retains its name, whilst other subsidiaries in Asset Management, Capital Markets, Securities, Trusteeship, and Insurance Brokerage will adopt unified branding under the FirstHoldCo umbrella. The Group will implement these changes upon obtaining necessary regulatory approvals.
This unified brand identity is set to enhance FirstHoldCo’s market presence, both locally and globally, reinforcing its status as a premier financial powerhouse.
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Group Managing Director, First HoldCo Plc, Wale Oyedeji, described the transformation as a defining moment:
"Transitioning to First HoldCo Plc represents more than a name change—it is a reaffirmation of our purpose, vision, and commitment to delivering world-class financial solutions. This move unifies our identity across subsidiaries and geographies, solidifying our leadership in Africa while expanding our global presence."
He further emphasized that the rebranding reflects a renewed focus on excellence, innovation, and long-term value creation for stakeholders, ensuring continued trust and confidence.
"As FirstHoldCo, we are better positioned to navigate an evolving financial ecosystem, support our partners, and exceed expectations in a rapidly interconnected world. Locally, our unified structure will enhance synergies and clarify our service offerings, providing seamless solutions tailored to businesses and individuals across Nigeria. Internationally, it strengthens our global competitiveness, leveraging opportunities to reinforce our role as a trusted financial services partner."
He concluded, "This transformation is a testament to our strategic foresight and determination to remain at the forefront of industry evolution. We are not just building a brand—we are shaping a lasting legacy that blends heritage with innovation, tradition with progress, and local impact with global influence."
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First HoldCo Plc remains committed to delivering customer-focused solutions, driving sustainable growth, and setting industry benchmarks in financial services as it embarks on this new chapter.
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