The Place of Collaboration as the New Competition: Part 2
Discover how collaboration is emerging as the new competition in the business world. Using insights from Harvard Business Review and real-world examples from Nigeria, this article explores how small businesses and startups can form strategic partnerships to innovate, scale, and thrive in today’s market.
By Dr Ohio O. Ojeagbase FICA, FIDR
Continuing the discussion on how collaboration is reshaping the competitive landscape, we now turn to actionable insights and more examples that demonstrate the transformative power of working together. For small businesses and startups, embracing collaboration requires a shift in mindset, strategic planning, and an openness to innovation.
“If you want to go fast, go alone. If you want to go far, go together.” ... African Proverb
“Collaboration allows us to know more than we are capable of knowing by ourselves.” ... Paul Solarz
Beyond Borders: Global and Local Collaborations
The Harvard Business Review emphasizes the importance of global collaboration for small businesses seeking to scale. The example of Spotify’s partnership with Facebook illustrates how aligning with tech giants can accelerate growth. Spotify’s integration into Facebook’s platform allowed the music streaming service to tap into a vast user base, driving subscriptions and brand visibility.
In Nigeria, the story of Andela—a company that trains and connects African software developers with global tech companies—is a shining example of how collaboration can bridge local talent with international opportunities. Andela’s partnerships with global firms not only provided jobs for developers but also showcased Africa’s potential in the global tech ecosystem. Small businesses can replicate this by exploring cross-border partnerships that align with their long-term goals.
Building a Collaborative Culture
Collaboration begins with a mindset shift. Small businesses must move away from the fear of losing control and embrace the idea that shared success often leads to greater individual gains. Here are actionable steps:
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Identify Complementary Partners: Look for businesses or individuals whose strengths complement your weaknesses. For instance, a small-scale manufacturer could partner with a logistics firm to streamline distribution.
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Leverage Technology: Platforms like LinkedIn, Slack, and local innovation hubs provide avenues to connect with potential collaborators.
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Foster Transparency: Successful collaborations thrive on trust. Clear communication and defined roles ensure that partnerships remain productive and conflict-free.
- The Place of Collaboration as the New Competition: Part 1
- Strengthening Fight Against Financial Fraud in Nigeria
“Alone we can do so little; together we can do so much.”... Helen Keller
“The secret is to gang up on the problem, rather than each other.” ...Thomas Stallkamp
Redefining Competition
A poignant example from Nigeria is the rise of co-working spaces like Co-Creation Hub (CcHub). These hubs not only provide infrastructure but also foster a collaborative environment where startups share ideas, resources, and expertise. This model has led to the creation of innovative solutions and has redefined competition by promoting shared growth.
Another case study is the “Lagos Angel Network” (LAN), where entrepreneurs collaborate with investors to secure funding and mentorship. Such networks demonstrate how collaboration can overcome resource constraints and drive innovation.
A Collaborative Future
In conclusion, collaboration is redefining what it means to compete. For small businesses and startups, it’s a call to action: Identify opportunities to work with others, embrace technology, and build partnerships that create value for all stakeholders. As the saying goes, “If you want to go fast, go alone. If you want to go far, go together.” The journey toward sustainable success lies in the power of collaboration.
“Great things in business are never done by one person. They’re done by a team of people.” ... Steve Jobs
A Collaborative Future
The era of isolated competition is fading, and the future belongs to those who understand the immense power of collaboration. For small businesses, startups, and new entrants, this shift represents both an opportunity and a challenge—a chance to achieve exponential growth through strategic alliances and shared resources.
"Collaboration is not just about pooling resources; it’s about building a shared vision that benefits all parties involved. Whether it’s forming partnerships with complementary businesses, leveraging global networks, or participating in collaborative ecosystems, the possibilities are limitless. Initiatives like co-working spaces, angel investor networks, and cross-border partnerships show us that when businesses unite, they not only survive but thrive." Dr Kreeno
To those reading this article and contemplating their next business move: consider the size of your vision. If it is small and self-contained, you may succeed by working alone. But if your vision is vast and seeks to impact communities, industries, or even nations, collaboration is essential. Build a team of quality individuals who share your values, align with your mission, and bring diverse strengths to the table. Together, you can create a sustainable ecosystem that outlives you and leaves a legacy.
Let us embrace collaboration not just as a strategy but as a philosophy—one that champions shared growth over individual gains. As we work together, we not only redefine competition but also chart a path toward a future filled with hope, innovation, and shared prosperity.
After all, success is not just about going fast; it’s about going far, and collaboration is the vehicle that will take us there.
Dr. Ohio O. Ojeagbase, FICA, FIDR
Chief Private Investigator/CEO
Kreeno Debt Recovery and Private Investigation Agency
A Subsidiary of KREENO Holdings LLC, USA
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